instal the new for windows Blue Ocean Strategy

The book includes many illuminating examples of Blue Ocean strategy in action, including: It sold more than 4 million copies and has been translated into 44 different languages. What inspired the authors was not “dividing up markets or the globe,” but rather organizations and individuals that created “new frontiers of opportunity, growth, and jobs,” where success was not about fighting for a bigger slice of an existing, often shrinking pie, but about “creating a larger economic pie for all.” The book was a publishing sensation.

After all, which firm would not to be operating in “uncontested market space,” where “competition was irrelevant”? Instead of struggling to survive in the bloody shark-infested “Red Oceans” of vicious competition, why not move to the “Blue Oceans” where there was little or no competition? Chan Kim and Rénee Mauborgne, launched a revolution in business strategy. In 2005, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, a book by Professors W.

Instal the new for windows Blue Ocean Strategy